Big Block Brewing throws an annual “Ugly Sweater Party” in December. In 2023 I created a couple promotional clips that featured “V8 Vinnie”, the mascot of Big Block. In this clip, Vinnie is driving around a wintry landscape in a muscle car. He sees a billboard for the Ugly Sweater Party and burns rubber on his way to the party. Inside the bar, he drinks a beer with the BBB logo on it.
For the V8 Vinnie character, I took a drawing of the character and re-created it as an animated character in 3D. I also added an “ugly sweater” to the character so he would fit with the theme of the party.
These videos were used on social media to get attention for these events.
